Peugeot to Host Five World Exclusive Unveilings at the 66th Frankfurt Motor Show

Peugeot is set to appear at the international Frankfurt Motor Show on top form. With 886,000 units sold by end June 20015, the car maker has seen a 3.9% increase in worldwide sales, with strong growth in Europe (up 6.7%), Asia (up 9.6%), Africa and the Middle East (10.9%) and India/Pacific (50.2%), while continuing to move its range up-market. Launching its assault on all fronts at the Frankfurt Motor Show, the lion-brand will host the world exclusive unveiling of five new cars across its 2,900m2 stand; the new 308 GTi by Peugeot Sport, the new 308 Racing Cup, the new 308 R HYbrid, the new Peugeot Fractal concept car and the Quartz concept in Coupe Franche livery. A clear leader again in 2015 in sales of low-CO2 vehicles, Peugeot will also showcase a very young model range, with an average age of 2.6 years, boasting no less than 25 best-in-class low-CO2 engines, including the PureTech petrol International Engine of the Year category winner.

Two years after its launch, the Peugeot 308 is now the third best-selling vehicle inEuropein its category. Crowned European Car of the Year in 2014, the 308 is picking up the pace once again with the arrival of the radical 308 GTi by Peugeot Sport. Performance is guaranteed with its 1.6L THP 270bhp turbo petrol engine, clocking 0 to 100 km/h in just 6-seconds and covering 1,000 m from a standing start in 25.3 seconds, with a top speed that is electronically limited to 250 km/h. Thanks to its highly efficient engine and a weight limited to 1205 kg, the 308 GTi only emits 139g CO2/km, making it the benchmark in its category.

Symbolising all the firm’s know-how, the new 308 GTi hugs the road and offers extraordinary road handling with its incredibly efficient Torsen® limited slip differential, its Michelin Super Sport tyres fitted to 19” rims and, of course, its huge 300 mm front brakes. It comes in 6 colours plus a Coupe Franche version.


On sale worldwide in late 2016, the 308 Racing Cup will replace the RCZ Racing Cup in the Peugeot Sport promotion formulas and will be seen in racing series such as the VLN in Germany, CER in Spain, CITE in Italy and BGDC in Belgium, and endurance championships like the 24H Series. Derived from 308 GTi by Peugeot Sport, the 308 Racing Cup has been designed for the race track. Unlike its standard 270bhp sister car, this one will reach 308bhp. While it is fitted with the same powertrain components as the Peugeot 308 GTi, the 308 Racing Cup also comes with competition brakes with sixpiston callipers and a six-speed sequential gearbox with steering wheel mounted paddles. It has impressive style too, with a spoiler designed to WTCC standards to keep it on the ground, 18” wheels and flared wheel arches, making it 106 mm wider than the 308 GTi.


The Peugeot 308 R HYbrid certainly stands out from the crowd, with its wide tracks and muscular stance. Performance figures are just as impressive: with plug-in hybrid technology that develops 500bhp, including 270bhp from the 1.6 litre THP petrol engine and 2 electric motors with 115bhp each, mounted one on each axle, it boasts a power-to-weight ratio of 3.1kg/bhp and maximum torque of 730 Nm. This formidable feline only takes 4 seconds to get from 0 to 100 km/h and just 22 seconds to cover 1,000 m from a standing start.


Based on the EMP2 platform of the Peugeot 308 but with four-wheel drive, the Peugeot 308 R HYbrid has four individual sport seats and emits just 70 g of CO2/km. The driver can choose between four driving modes, with different power levels to suit the road: Hot Lap (500bhp), Track (400bhp), Road (300bhp) and ZEV (0 emission).

With more than 1.8 million customers won over since 2012 and the launch of 208, the Peugeot iCockpit® interior has become a distinctive brand signature in the 208, 2008 and 308 ranges. At the Frankfurt Motor Show, Peugeot will unveil a new innovative concept known as the Peugeot Fractal electric city car, in which the brand will reveal a new-generation Peugeot i-Cockpit®. Vision, touch and now hearing are called on to immerse the driver and passengers in a unique sensory experience, thanks to a 9.1.2 acoustic system combining a 9.1 hi-fi set-up with infra-bass speakers built into the back of each seat. Brazilian sound designer Amon Tobin worked with Peugeot style specialists to create an interior sound identity for the concept car as well as its exterior signature, which varies depending on whether the vehicle is accelerating, decelerating or driving at constant speed, designed to alert pedestrians and cyclists.


The Peugeot Fractal also rolls out innovative technology in the cockpit. The heads-up system comes with a digital tablet with HD holographic display, while the compact steering wheel has built-in touch pads and a double touch-sensitive interface to control the functions and acoustic ambiance. 80% of the interior parts are 3D-printed, including the specially designed surfaces that guide the sound, just like in a concert hall. The doors can be opened remotely using a Samsung Gear S watch.

Driven by a fully electric power unit, the Peugeot Fractal develops 204bhp and has a driving range of 450 km thanks to its very sleek aerodynamic lines and maximum 1,000kg weight. Reaching 100 km/h in 6.8 seconds and covering 1,000 m in 28.8, it is perfectly at home in the city with its compact stance and variable ground clearance of 7 to 11cm.

With 25 Best-In-Class vehicles across 6 different model ranges, Peugeot has confirmed its position as the benchmark for environmental footprint and running efficiency. The new 208 1.6L BlueHDi 100 only emits 79 g of CO2/km and recently beat the world fuel consumption record with just 2L/100 km. The 308 boasts 10 Best-In-Class versions, including the 1.2 L PureTech 110 which emits just 95 g of CO2/km. Peugeot holds the Engine of the Year title, awarded last June, for the PureTech petrol 3- cylinder turbo in the1.0-1.4 L category. The new 508 1.6 BlueHDi 120, fitted with the EAT6 six-speed automatic gearbox, emits just 99g of CO2/km. Peugeot has set itself the target of an average 95 g CO2/km in Europe, to be reached by 2020. In the first five months of 2015, it was the first car maker to fall below 110 g de CO2/km and reach 106.9 g CO2/km. This remarkable achievement was attained while increasing the sales of SUV/CUVs and the petrol energy mix. Showing off its sporting and technological know-how at two distinctively different themed areas at the Frankfurt Motor Show, visitors to the Peugeot stand will be treated to a feast of sound from Peugeot Music, light and video. The Peugeot Sport zone will host the 208 GTi by Peugeot Sport, the RCZ R, the new 308 Racing Cup, the new 308 GTi by Peugeot Sport and the Peugeot Vision Gran Turismo simulator. The Peugeot Technologies zone will display the revolutionary PureTech petrol and BlueHDi engine ranges and the new efficient EAT6 automatic gearbox.